Instagram becoming Facebook-ified

I wrote in a post last year — and in the companion podcast episode — that pushback against Instagram is coming. This week, John Gruber didn’t hold back on how much worse Instagram already is:

At the time Facebook acquired Instagram, Instagram was by far the nicest social media experience I’d seen. It is now quickly descending into a cesspool of crap. I fully expected Facebook to Facebook-ify Instagram, but it’s sad watching it happen. It seems to be accelerating in the wake of the departure of co-founders Kevin Systrom and Mike Krieger — again, surprising no one.

The way forward is clear: post your photos to your own blog. Here’s a selection of recent photos on, all starting on someone’s blog.